Nurse leaders have many opportunities to develop innovative organizational projects. For this assessment, you will assume the role of a nurse leader who is interested in starting a new service line. The proposed project can be any service that is related to providing nursing care in an area of need.

INTRODUCTION
REQUIREMENTS
RUBRIC
WEB LINKS
SUPPORTING DOCUMENTS
COMPETENCIES
7064.1.1 : Leadership Skills and Approaches
The graduate determines the effective leadership skills and approaches required to navigate a diverse staff in a changing healthcare environment.
7064.1.2 : Culture of Innovation
The graduate creates communication and change management plans to foster a culture of innovation.
7064.1.3 : Essential Business Practices for Nurse Leaders
The graduate analyzes data to measure progress in meeting organizational performance indicators in complex healthcare systems.
7064.1.4 : Effective Teams
The graduate determines system-level factors necessary to support and empower interprofessional teams.
7064.1.5 : Performance Measures
The graduate validates key performance indicators to measure the impact of nursing care on patient and population outcomes.
7064.1.6 : Strategic Planning
The graduate proposes a strategic business plan to start a nurse-managed practice.
INTRODUCTION
Nurse leaders have many opportunities to develop innovative organizational projects. For this assessment, you will assume the role of a nurse leader who is interested in starting a new service line. The proposed project can be any service that is related to providing nursing care in an area of need.
Here are a few examples of the diverse opportunities for organizational growth:
• wellness centers providing coaching and physical and mental health services
• vascular access care services
• wound care services
• diabetes education services
• care coordination for supervising and evaluating interdisciplinary care services
• home health and hospice services
These varied examples demonstrate the impact that nurse leaders make on healthcare delivery.
In this task, you will use the attached “Service Plan template” to develop a service plan brief. Using an interprofessional approach, you will explain the need for a service idea and present the results of various business analyses to determine the feasibility of starting a new service line within an organization. Use the information provided in the course to complete the analyses required in this assessment and to determine an area of need.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: You must complete the clinical practice experience (CPE) before attempting this assessment.
Complete the following using the attached “Service Plan Brief” template to support the area of need you have identified:
A. Provide an introduction to your service idea that includes the following:
1. Describe your service idea and the purpose of the service.
2. Explain why the service will be important to the population it will serve.
B. Provide a market analysis that includes the following factors:
• the target population
• potential referral bases
• potential competitors for the planned service
C. Using an interprofessional approach, analyze the strengths, weaknesses, opportunities, and threats (SWOT) to the service.
• four internal factors that are potential strengths of the service idea
• four internal factors that are potential weaknesses of the service idea
• four external factors that are potential opportunities for the service idea
• four external factors that are potential threats to the service idea
1. Discuss how the results of this SWOT analysis could be used to maximize opportunities and minimize threats.
D. Perform a cost-benefit analysis of the service idea that identifies three costs and three benefits for each of the following areas:
• the organization
• operations
• the client/patient
• the staff
• technology
E. Complete a risk assessment that describes five risks that may adversely affect the success of the service plan.
1. Discuss the overall results of the risk assessment and strategies that could be used to minimize each of the five identified risks.
F. Analyze the financial projections of the service plan. Include the following in your analysis:
• A discussion of the revenue projections for the first year
• An explanation of the methods that will be used to generate revenue for the service
1. Discuss the financial payers for the service.
a. Graph how you predict the service will grow.
Note: To draw the graph, you may use one or a combination of the following:
– A spreadsheet program, such as Excel (*.xls)
– A graphics program, such as Paint (*.jpeg, *.gif)
– A word-processing program, such as Word (*.rtf)
– A scanned hand-drawn graph (*.jpeg, *.gif)
G. Provide an operational expense budget including a description of personnel expenses and other-than-personnel expenses.
1. Create a pie chart of personnel and other-than-personnel (OTP) expenses.
H. Explain key performance indicators (KPIs) of the service idea by doing the following:
1. Describe a KPI from each of the following areas that will be used to measure the success of the project:
a. structure
b. process
c. outcome
2. Describe how each KPI will be measured and how often.
3. Discuss how the KPIs could guide future decisions regarding the service project plan.
4. Discuss two strategies could be used to improve staff performance and interprofessional collaboration.
I. Outline a project plan of start-up tasks and timelines for the service that includes the following:
• 10 tasks that should be completed before the launch of the service line
• the title of the individual who will be responsible for completing each task
• the timeline for each task
J. Provide an executive summary that includes summaries of the following aspects:
• the service idea
• the results of the market analysis
• the results of the SWOT analysis
• the feasibility of the service idea (i.e., the cost-benefit analysis and risk assessment)
Note: Use the research completed in parts A–I to complete the executive summary.
K. Include a reference page at the end of the report that lists at least 10 references to academically appropriate sources used to complete this task.
L. Submit your business plan template in APA style, including but not limited to, the title page, headers, in-text citations, and references.
M. Demonstrate professional communication in the content and presentation of the submission.
NOTE: The Performance Assessment should be uploaded as a separate attachment(s) and should not be included in the E-portfolio or submitted as a link.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A1:INTRODUCTION
NOT EVIDENT
The submission does not describe the service idea or the purpose of the service.
APPROACHING COMPETENCE
The submission describes a service, but the service idea is inappropriate, or it is not one that would impact an area of need. Or the description of the service’s purpose is illogical.
COMPETENT
The submission describes an appropriate service that would impact an area of need and logically describes the purpose of the service.
A2:IMPORTANCE
NOT EVIDENT
An explanation of the importance of the service idea is not provided.
APPROACHING COMPETENCE
The explanation of the importance of the service idea does not identify an appropriate population to be served by the service idea, does not logically address the relevance and importance of the service idea, or does not use current information about the service idea and the population served.
COMPETENT
The explanation of the importance of the service idea identifies an appropriate population to be served by the service idea and logically addresses the relevance and importance of the service idea using current information about the service idea and the population served.
B:MARKET ANALYSIS
NOT EVIDENT
A market analysis is not provided.
APPROACHING COMPETENCE
The market analysis does not logically address each of the given factors.
COMPETENT
The market analysis logically addresses each of the given factors.
C:SWOT ANALYSIS
NOT EVIDENT
A SWOT analysis is not provided.
APPROACHING COMPETENCE
The SWOT analysis does not use an interprofessional approach, or the SWOT analysis does not analyze all of the given points. Or any information in the SWOT analysis is inaccurate or illogical.
COMPETENT
The SWOT analysis accurately and logically analyzes all of the given points using an interprofessional approach.
C1:SWOT ANALYSIS RESULTS
NOT EVIDENT
The submission does not discuss the SWOT analysis results.
APPROACHING COMPETENCE
The submission does not logically discuss how the SWOT analysis results could be used to maximize opportunities or minimize threats. Or the discussion is not supported by current information regarding the use of SWOT analyses in the maximization of opportunities and minimization of threats.
COMPETENT
The submission logically discusses how the SWOT analysis results could be used to both maximize opportunities and minimize threats. The discussion is supported by current information regarding the use of SWOT analyses in the maximization of opportunities and minimization of threats.
D:COST-BENEFIT ANALYSIS
NOT EVIDENT
A cost-benefit analysis is not provided.
APPROACHING COMPETENCE
The cost-benefit analysis does not identify 3 logical benefits and 3 logical costs for each of the given areas.
COMPETENT
The cost-benefit analysis identifies 3 logical benefits and 3 logical costs for each of the given areas.
E:RISK ASSESSMENT
NOT EVIDENT
A risk assessment is not provided.
APPROACHING COMPETENCE
The risk assessment does not describe 5 logical risks that could adversely affect the success of the service plan.
COMPETENT
The risk assessment describes 5 logical risks that could adversely affect the success of the service plan.
E1:STRATEGIES
NOT EVIDENT
The submission does not discuss the overall results of the risk assessment or strategies to minimize identified risks.
APPROACHING COMPETENCE
The submission discusses the overall results of the risk assessment, but it does not discuss appropriate strategies for minimizing risk for each of the 5 risks, or the discussion does not logically apply the strategies used to minimize risk to the overall results of the risk assessment. Or the discussion is not supported by current information about using strategies to minimize risk.
COMPETENT
The submission discusses the overall results of the risk assessment and appropriate strategies for minimizing risk for each of the 5 risks. The discussion logically applies these strategies to the overall results of the risk assessment and is supported by current information about using strategies to minimize risk.
F:FINANCIAL PROJECTIONS
NOT EVIDENT
An analysis of financial projections is not provided.
APPROACHING COMPETENCE
The financial projection analysis discusses the revenue projections for the first year and explains the methods that will be used to generate revenue for the service, but the projections are inaccurate, or the methods are inappropriate or ineffective.
COMPETENT
The financial projection analysis discusses accurate revenue projections for the first year and explains appropriate and effective methods for generating revenue for the service.
F1:PAYERS
NOT EVIDENT
The submission does not discuss financial payers for the service.
APPROACHING COMPETENCE
The submission does not logically discuss appropriate financial payers for the service.
COMPETENT
The submission logically discusses appropriate financial payers for the service.
F1A:GRAPH
NOT EVIDENT
A graph is not provided.
APPROACHING COMPETENCE
The graph shows an illogical prediction of how the service will grow, or the information graphed is inaccurate for or irrelevant to the service.
COMPETENT
The graph shows a logical prediction of how the service will grow, and the information graphed is accurate for and relevant to the service.
G:BUDGET
NOT EVIDENT
An operational expense budget is not provided.
APPROACHING COMPETENCE
The operational expense budget describes personnel and OTP expenses, but the expenses are illogical or inaccurate for the service.
COMPETENT
The operational expense budget describes logical and accurate personnel and OTP expenses for the service.
G1:PIE CHART
NOT EVIDENT
A pie chart is not provided.
APPROACHING COMPETENCE
The pie chart does not accurately identify and reflect the expenses for the personnel and OTP categories.
COMPETENT
The pie chart accurately identifies and reflects the expenses for the personnel and OTP categories.
H1A:STRUCTURAL KPI
NOT EVIDENT
The submission does not describe a structural KPI.
APPROACHING COMPETENCE
The submission describes a structural KPI, but the description is inaccurate, or the submission does not describe how the KPI could logically be used to measure the success of the project.
COMPETENT
The submission accurately describes a structural KPI and how it could logically be used to measure the success of the project.
H1B:PROCESS KPI
NOT EVIDENT
The submission does not describe a process KPI.
APPROACHING COMPETENCE
The submission describes a process KPI, but the description is inaccurate, or the submission does not describe how the KPI could logically be used to measure the success of the project.
COMPETENT
The submission accurately describes a process KPI and how it could logically be used to measure the success of the project.
H1C:OUTCOME KPI
NOT EVIDENT
The submission does not describe an outcome KPI.
APPROACHING COMPETENCE
The submission describes an outcome KPI, but the description is inaccurate or does not describe how the KPI could logically be used to measure the success of the project.
COMPETENT
The submission accurately describes an outcome KPI and how it could logically be used to measure the success of the project.
H2:MEASUREMENT
NOT EVIDENT
The submission does not describe how or how often KPIs will be measured.
APPROACHING COMPETENCE
The submission describes how KPIs will be measured, but 1 or more of the KPIs from part H1 is missing, or the description of how they will be measured is illogical. Or a reasonable time frame for how often the KPIs will be measured is not included for 1 or more of the KPIs.
COMPETENT
The submission logically describes how each KPI will be measured and includes a reasonable time frame for how often each KPI will be measured.
H3:FUTURE DECISIONS
NOT EVIDENT
The submission does not discuss how KPIs could be used to guide future decision-making.
APPROACHING COMPETENCE
The submission does not logically discuss how each of the KPIs described in parts H1a–c could be used to guide future decision-making for the service.
COMPETENT
The submission logically discusses how each of the KPIs described in parts H1a–c could be used to guide future decision-making for the service.
H4:IMPROVEMENT STRATEGIES
NOT EVIDENT
The submission does not discuss 2 strategies that could be used to improve staff performance and interprofessional collaboration.
APPROACHING COMPETENCE
The submission discusses 2 strategies but at least 1 of the strategies is not logical, or the submission does not plausibly discuss how both strategies could be used to improve staff performance and interprofessional collaboration.
COMPETENT
The submission discusses 2 logical strategies and how both strategies could be plausibly used to improve staff performance and interprofessional collaboration.
I:TASKS AND TIMELINES
NOT EVIDENT
An outline of a project plan for the service is not provided.
APPROACHING COMPETENCE
The project plan does not include 10 appropriate start-up tasks, does not designate an appropriate individual for 1 or more tasks, or is missing a logical timeline for 1 or more of the tasks.
COMPETENT
The project plan includes 10 appropriate start-up tasks, the title of an appropriate individual responsible for completing each task, and a logical timeline for each task.
J:EXECUTIVE SUMMARY
NOT EVIDENT
An executive summary is not provided.
APPROACHING COMPETENCE
The executive summary of the project plan does not include accurate and concise summaries of each of the given points. Or the executive summary is not appropriate for presentation to a leadership audience.
COMPETENT
The executive summary of the project plan includes accurate and concise summaries of each of the given points and is appropriate for presentation to a leadership audience.
K:REFERENCE PAGE
NOT EVIDENT
A reference page is not provided, or the reference page includes fewer than 10 references.
APPROACHING COMPETENCE
The reference page is provided somewhere other than the end of the report, or 1 or more of the references are not academically appropriate or are irrelevant to completing the task.
COMPETENT
The reference page is provided at the end of the report and includes at least 10 academically appropriate references that are relevant to completing the task.
L:APA STYLE
NOT EVIDENT
The submission is not in APA style.
APPROACHING COMPETENCE
The submission does not demonstrate a consistent application of APA style.
COMPETENT
The submission demonstrates a consistent application of APA style.
M:PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.

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