research on the company Newman’s Own

Please conduct research on the company Newman’s Own and answer the following questions. I attached the instructions as well.
Thought Questions: Draft out your response to the following.
1. How would you assess its mission and vision with its actions?
2. What business model are they employing? What are the advantages and disadvantages of using for-profit to fund non-profit?
3. What are the major external threats or opportunities?
4. Conduct a VRIO analysis to determine what elements provide sources of advantage. What do they need to consider in their strategic development?
5. Assess their branding and marketing – what issue impact the brand recognition? How does this impact strategic options?
6. Other observations? Thoughts?
7. In assessing the for-profit/non-profit model, what other firms use this model? Implications?

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