. You will be required to critically assess the marketing planning process using models and theories to show the changes needed to enhance the firm’s competitiveness.

First, you are required to develop an individual reflective report that critically evaluates the group marketing plan (attached). You will be required to critically assess the marketing planning process using models and theories to show the changes needed to enhance the firm’s competitiveness. You must critically reflect on the proposed changes to Unilever’s strategic and functional/tactical decisions to maintain and grow its competitive position and evaluate the plan to implement the marketing decisions.

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