How are political campaigns influenced by social media anyhow do they use it to their advantage?

Assignment: How are political campaigns influenced by social media anyhow do they use it to their advantage? Read Articles and take notes to prepare for your first essay.
READ:
“Cell Phones, Social Media and Campaign 2014”, http://www.pewinternet.org/2014/11/03/cell-phones-social-media-and-campaign-2014/
The role played by social media in political participation and electoral campaigns,

The role played by social media in political participation and electoral campaigns


“Crossing the Campaign Divide: Dean Changes the Election Game”, https://depts.washington.edu/ccce/assets/documents/iozzi_bennet_crossing.pdf
“Pithy, Mean and Powerful: How Donald Trump Mastered Twitter for 2016”, The New York Times, Michael Barbaro, http://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html
“The President Is Losing His Platforms”, Kevin Roose, 1.7.21, https://nyti.ms/3nmmcmM .

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