What are the four ways in which genes influence customer behavior? Illustrate each influence with a new example,

New Roman, Font Size 12
1.5 line spacing not more than 8 pages
QUESTION ONE:
I. What are the four ways in which genes influence customer behavior? Illustrate each influence with a new example,
II. Distinguish between personality and self-concept and how do each of them affect a consumer’s buying choices.
Instructions include:
 New Roman, Font Size 12
1.5 line spacing
 Page numbering should begin on the cover page as page 1 of xx
 Your submission should not exceed eight pages excluding the cover page, table of contents and references / bibliography.
 A well-researched and logically presented paper are prerequisite.
 Deadline is September 9th, 2021.

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