Use the D-Viva Solutions polyol-coated Casein-based Cling film idea (attached) and add to the work to create a marketing plan

Use the D-Viva Solutions polyol-coated Casein-based Cling
film idea (attached) and add to the work to create a marketing plan PowerPoint
presentation based on the 12 listed Expectations-based Grading Rubric
for PPT Presentation of MKT Plan.
Assignment details attached on New Product Marketing
Plan pdf. The PowerPoint presentation is for a hypothetical
organization’s (D-Viva Solutions) launch of a new (must be realistic) product
offering D-Viva polyol-coated Casein-based Cling film.
Textbooks Attached:
1.Ferrell, O.C. & Hartline, M.D. (2014). Marketing
strategy (6th ed.). Mason, OH: Cengage.
2.Smith, S. & Albaum, G. (2012). Basic marketing
research: Handbook for research professionals. Provo, UT: Qualtrics Labs.
Include 10 scholarly/reputable references, 2 textbooks (attached)
and 8 outside sources (a website that you found especially helpful, an article,
a YouTube video that relates to a topic we are discussing). Each outside
citation should be hyperlinked and set to open in a new window when clicked.
Find scholarly references. Reputable references would be professional
magazines, verifiable articles, etc.

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