The present economic challenges, brought on by the COVID-19, have made getting revenue mix at the caravan park right even more important than it ever been. Traditionally the mix has been roughly 50% Holiday and 50%

The present economic challenges, brought on by the COVID-19, have made getting revenue mix at the caravan park right even more important than it ever been. Traditionally the mix has been roughly 50% Holiday and 50% Short/Long Term accommodation but the changing economic conditions and influence of the pandemic means that this view is almost certainly not right for the group at present. Please compile a report for me around what is the optimal accommodation mix for the caravan park going forward to maximize and sustain the return on investment. Please categorise this taking into account:
Holiday/Tourism
Groups/Events/Functions
Short Term
Long Term
Any other strategic opportunities that you feel there is a market for.
I am after validated, sourced data together with information that will substantiate your opinions.

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