pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 – 5 page essay

For the assignment this week you will pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 – 5 page essay addressing the following questions for each:
· Is there a market?
· Can we compete and win?
· Will the leadership position endure?
· What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?
This assignment must be in APA format and make sure to provide at least two outside sources to support your work.

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